Clarity is live. This week, every other app joins it.
Dojo, TasteBud, Citizen, Quiltographer — each one getting its own URL on Vercel. Each one going from “code on GitHub” to “product someone can use.”
The gap between those two states is smaller than most people think. A deploy command and a DNS record. Maybe thirty minutes of configuration per app if you’ve done it before. The technical barrier to shipping is essentially zero.
The real barrier was never technical. It was the mental shift from “I’m building something” to “I’m shipping something.” Building is private and forgiving. Shipping is public and permanent. When it’s code on GitHub, bugs are TODO items. When it’s a product at a URL, bugs are user experiences. That distinction changes how you think about every line you write.
This is Deploy Week. Five apps. Five URLs. Five products that didn’t exist as products a week ago. Not because the code wasn’t ready — most of it was. Because I hadn’t made the decision to stop building and start shipping.
The decision is made.
— David